Steven Stamkos of the Tampa Bay Lightning is featured in the inspirational Powerade Commercial series "Just a Kid". Showing the snipers routes from Markham Ontario where he grew up to his days with the OHL's Sarnia Sting. The narrator states "Champions aren't made in gyms, champions are made from something they have deep inside them. A desire, a dream, a vision. They have to have the skill and the will. But the will must be stronger than the skill."